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Wild Mood Swings relaunched

30 July 2006


Wild Mood SwingsWay back in 1998, I created the first version of 'Wild Mood Swings', a toy that lets you pick your mood and then whisks you off to an appropriate website for that mood. I relaunched the site in February 2003, with its own website at www.wildmoodswings.co.uk.

It's been described as like a mini-Stumbleupon by users of that popular social bookmarking site and has surprisingly been bookmarked with the tag 'Web 2.0' at del.icio.us. It's also been submitted to digg a couple of times without me noticing.

Those proper Web 2.0 sites are great ways to discover new online experiences. The difference with WMS is that it has one editorial voice, and the moods used to reach the websites don't always describe them. If you're feeling sad, for example, you're more likely to be taken to a site to cheer you up than a site full of misery. There's also a high standard of quality control, so that all the clicks should be worthwhile in some way.

I've just refreshed the site, introducing over 65 new moods and online experiences. I've also changed the mood attributed to some of the older experiences that are still in there, so if you're a regular visitor you might spot what appears to be duplication for a short time. There's a new Google search box on the page too, so it's more suitable for setting as a browser start page.

Wild Mood Swings: How do you want to feel today?

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