04 May 2009
I've just published an extended version of an article I wrote for a general interest magazine recently. The article is about how the record industry can fight back at a time when sales of recorded music are falling, and the industry has lost its monopoly on reproduction and distribution.
The article uses examples from Marillion, Radiohead, Prince, Nine Inch Nails, U2, Oasis, Depeche Mode, Erasure and others to show how the landscape is changing, and highlights the need to create fulfilling experiences around the music.
I wanted to do something 'serious' using some of the research I gathered while writing University of Death, so this piece is a snapshot of the challenges the industry faces today and some of the recent changes and innnovations it's seen.