29 January 2010
According to the Telegraph, a company has made thousands of dollars selling software and fonts to express sarcasm. The so-called SarcMark is a spiral with a dot in the middle, and is supposed to be used like a smiley to tell people when you're being sarcastic.
This is a great little ruse, and full credit to the company for actually shipping their idea. We've all had situations where people haven't understood we're being sarcastic, even in person. And if you want to join in the joke, it's probably worth $2 for the bragging rights.
But this misses a key point: if people can't understand you're being sarcastic, the fix is not to put a squiggle on the end to tell them. There is a saying that using an exclamation mark is like laughing at your own joke, and the SarcMark must surely be even worse. The solution is to make your words work harder: intensify the language you use. When people can't tell you're being sarcastic, your sarcasm isn't good enough. If you know there's a potential source of confusion in your words, rewrite them. Punctuation is not a 'get out of jail free' card.
Punctuate your sarcastic comments with the free, historically accurate, and standards-compliant ¡
More info at http://opensarcasm.org.
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