30 March 2009
Prince has just launched his new website, Lotusflow3r.com [link no longer available]. He's had a few websites over the years - one was a club website, where subscribers were posted some exclusive CDs throughout the year; another was a virtual shop, but the music was all DRM-crippled, so there are lots of reports of people who aren't able to play the music they've bought any more.
The new site has a somewhat vague proposition: $77 buys you downloads of the new triple album (which is retailing for $12 in the US, price in the UK to be determined), plus a t-shirt and early news of forthcoming gigs. There are said to be videos too, but it's unlikely you can download them, and there's no indication of how often they'll be updated. I'm not convinced, to be honest. And I'm a massive Prince fan.
The biggest mistake, though, is that Prince has overestimated how important his website is to other people. He expects people to spend a lot of time playing with a tricksy interface just to hand over their money. If you want to register, you have to mouse over and click things until you hit a 60x30 pixel image which opens this:
Aha! That looks like my ticket in. But what do I type into the boxes? There are no clues - you have to keep typing in things until you get it right. The answer is to close the ticket again, go and watch the video on the telly on the homepage, and then type in '1986' and 'Los Angeles'.
Why make people do that? Was it a fun experience? Not particularly. Did it make it easier to get to the real site content? Absolutely not.
If you're selling something, whether it's music or shoes, you've got to make it as easy as possible for people to buy. Just get them to bash in their contact details, their credit card details, and then let them get on with their lives. The content is supposed to be the entertainment. Not the interface.
(For more tips on creating successful websites, see my book Small Business Websites That Work).