It's Sean!

UK freelance journalist, author
and writer Sean McManus

Printed from www.sean.co.uk. © Sean McManus.
You are here: Home > Blog Home > Sean McManus's Writing blog: Chris Anderson's "Free" Audiobook and Ebook

Sean's Tech and Writing Blog

Chris Anderson's "Free" Audiobook and Ebook

09 July 2009


Chris Anderson's new book is called "Free", and is all about the history and future of giving things away in business. Contrary to some reports, it doesn't argue that everything should be free - it just looks at how giving some things away can enable you to sell some other things.

Some people have argued that authors should give away their work for free. The idea is that the reputation that builds as a result of that opens doors for consulting work, lecturing, media appearances and so on. Personally I'm not convinced by that argument: it means you have to work twice to get paid once, and it also means that your job changes from writer to consultant/lecturer/talking head, which is probably not what you really want to be. The writing just becomes marketing, rather than the focus of your creative and working life.

I can see how making things free can help to attract an audience, though, if you can afford to do so. At a time when it's hard enough to fight for people's attention, fighting for their money too is an uphill struggle.

Anderson's book is available in a couple of free formats. You can download the unabridged audiobook for free at Wired's website. The abridged audiobook will cost $7.50 from outlets including Audible. The thinking is that busy people might be prepared to pay more to save time. It's counterintuitive to charge more for less, but I do listen to a lot of audiobooks but can't ever remember getting through an unabridged one. The audio format just isn't as convenient as a real book for full-length works.

The ebook is available at Scribd, and embedded below, but you can't download or print the PDF. For more comfortable viewing, click the button in the top right of the box to view full screen. So much of the content on Scribd is there without the author's permission, so this promotion will also bring a lot of credibility to the Scribd platform.

The audio formats will remain free forever, but the ebook formats will be available for just one month. If all else fails you could always stump up for the hardback.

UPDATE: The Scribd version of Free has now been withdrawn, after five weeks and 170,000 reads.

Labels: , , , ,


Bookmark and Share
Permanent link for this post.

Comments

Thanks for the link. Believe it or not I read the whole book from beginning to end on Scribd -- my first full length onscreen eBook, not counting technical manuals.

I think with regard to authors, his argument is not so much that they 'should' give away their work, but that they'll find themselves competing with someone who does.

By giving away sample chapters of University of Death you're adopting the business model he calls "freemium".

Some of what you say could read like "I like/am good at x. I want to get paid for x". But you can't always have that, nor does past marketability guarantee future marketability. There are fewer chimney sweeps now than 100 years ago.

However: while consumers might be coming to expect top notch writing for free, I think that there'll be a long term place for businesses that pay money for that writing. It's up to those business to develop business models wherein they buy writing, publish it for free, and earn money some other way.
 
Post a Comment

Blog Home | Website Home

Dip into the blog archive

June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | September 2015 | October 2015 | December 2015 | January 2016 | February 2016 | March 2016 | May 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 | Top of this page | RSS

Books by Sean McManus

Scratch Programming in Easy 

Steps

Scratch Programming in Easy Steps

Raspberry Pi For Dummies

Raspberry Pi For Dummies

Learn to program with the Scratch programming language, widely used in schools and colleges.

Set up your Pi, master Linux, learn Scratch and Python, and create your own electronics projects.

Super Skills: How to 

Code

Super Skills: How to Code

Web Design in Easy Steps

Web Design in Easy Steps

Learn how to code with this great new book, which guides you through 10 easy lessons to build up your coding skills.

Learn the layout, design and navigation techniques that make a great website. Then build your own using HTML, CSS, and JavaScript.

More books

©Sean McManus. www.sean.co.uk.