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Two thoughts on The London Weekly

05 February 2010


A new freesheet has launched called The London Weekly. On Twitter, it's getting a serious kicking at the moment. People are criticising its amateurish layout, and its inability to spell the name of Phil Tufnell in a front-page headline.

From the photos I've seen, it looks very much like a student newspaper. The design is boxy, it uses centred and multicoloured headlines, and leaves a lot of distracting dead space. I haven't seen a clear enough photo (or a real copy) to read the body text.

But, here are two observations:

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Comments

The reason the London Weekly is getting so much criticism is that they have spent the last few months making very grandiose claims - £10.5m in investment, staff of 50, plans to launch in several other cities.
 
This is not a "daring venture". It's a cycnical attempt to produce a lowest common denominator product for the lowest cost possible with no quality control. It is truly dreadful.
 
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