Sean's Writing Blog

The Beatles Yellow Submarine iPad ebook signals the future of iBooks publishing

09 December 2011

Apple is promoting a free ebook of The Beatles' Yellow Submarine, which shows the capabilities of the new version of its iBooks app. It's fantastic fun for younger readers, and a showcase for what the concept of a book might become for everybody.

There have been lots of apps that modernise the concept of the pop-up book. My friend Chris Stevens created the Alice for the iPad app, which is one of my recommended iPad apps. It uses clever physics simulation for the reader's interaction with the pictures, so that the characters move as if on springs, or respond realistically to you shaking the iPad. He shared the code to do this in his book Designing for the iPad. There are lots of other people who have created apps for their books too, so that readers can interact with them in memorable and engaging ways.

The interesting development here is that the Yellow Submarine app works within the iBooks app, which further blurs the lines around what defines a book. The iBooks app is great. I was really impressed with the user experience iBooks offers with my own books (including iPad for the Older and Wiser), but so far it's been mainly about reflowing text, searching text and viewing images. It hasn't offered a huge amount of interaction. Maybe that's because I don't usually read children's books, but in any case, I haven't seen anything like the Beatles app working as iBooks content, and the fact I had to upgrade iBooks to get it to work suggests this type of interaction is new to iBooks.

The Yellow Submarine book is everything you would expect: colourful, surreal, and interactive. The animations are quite subtle: it's not a video, but small parts of the image move, such as a waving hand or a waggling tongue. You can tap pictures to make them perform other moves and can sometimes drag pictures (such as butterflies) around. The Sea of Holes is fun, with The Beatles popping up and down like a whack-a-mole game. There's an option to have the book read aloud to you, with the words lit up as each one is spoken. The app includes embedded videos you can play within the page, and short bursts of music that are played when you tap some of the characters. The only disappointment is that the music bursts are quite short. I haven't bought the Yellow Submarine album from iTunes, but I do have many of the songs from albums I've bought on CD and it might have been nice for there to be a way to integrate playback of those.


There's still some work to be done on refining the user interface. The problem is that there can be a conflict between the book's content and the iBooks controls. For example, you can often touch a character to make them sing or move. Indeed, the whole point of the book is that you touch things to see what they might do. If you touch a character that doesn't have an action assigned to it, though, iBooks is likely to interpret that as a tap on the app, and turn the page or show/hide the iBooks controls. It feels broken when you touch a character to see what they might do, and it turns the page, or when the controls keep popping in and out of view as you try to explore the book.

These new iBooks capabilities create fantastic opportunities for book authors and publishers: it's easy to think of educational content that would benefit from simple animations, embedded videos or interactive elements (such as lifting the flap to reveal an answer). It's also a nice way to add value to written content. Authors often have access to audio recordings or other research materials which would be considered bonus features on DVDs, but which don't really have an outlet in book publishing.

To get the app working, you'll need to update your iBooks app (tap the App Store icon on your iPad, then tap Updates at the bottom, then find iBooks in the list, and then tap Free). Then go into the iBooks store and download the Yellow Submarine iBook. If you put the book into the app before you upgrade the app, it won't work unless you've previously upgraded to iBooks 1.5. Here's a direct link to download the Yellow Submarine ebook. There's more information on updating apps and downloading ebooks in iPad for the Older and Wiser.

Now I have the urge to check in with Sgt Pepper's Lonely Hearts Club Band, and catch up with Henry the Horse, Lovely Rita and all the other surreal characters there. Cue the music!

Labels: Apple, books, iPad, music promotion

Permanent link for this post.

Dip into the blog archive

June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | Top of this page |